The overarching concept behind Westbank Imagined is to collaborate with home furniture brands to bring to life the interiors of the homes in our projects.
The overarching concept behind Westbank Imagined is to collaborate with home furniture brands to bring to life the interiors of the homes in our projects. To achieve this, we are selecting unique partners to curate the furnishings for each project. Inspired by the Street of Dreams, the program offers a range of collections, from designer to mid-tier and accessible, each is one unique. Regardless of the type of home we are creating, each one reflects our belief that artistry and quality of design should never be sacrificed.
Our task at Joyce-Collingwood is to create a project that will bring a high degree of artistry and beauty to an already well-functioning neighbourhood. JOYCE is tailored to fit the community, adding vibrancy to the neighbourhood’s streetscape and honoring the area’s heritage. JOYCE is a direct manifestation of our commitment to creating beautiful projects that contribute social and cultural value to the communities in which we build. At JOYCE we’re collaborating with Article, Design Within Reach and Ikea to create furniture packages unique to the building.
Article makes it easy to buy beautiful modern furniture. They opened shop to offer a better way to get great style and high quality products delivered quickly and easily, right to your home. Their founders wanted to use technology to combine the convenience of eCommerce with the assurance of an in-person experience. By uniting their engineering mindset with a killer design team, Article was born.
Founded by Ingvar Kamprad in 1943 as a tiny Swedish mail-order catalogue business, today Ikea is a global home furnishing brand that lives in the hearts of many people. Bringing together a wide selection of furnishings by a huge collective of designers around the world, all of their pieces are designed to be beautiful and functional while still being affordable.
At Design Within Reach, home comes first — They believe in creating and sourcing pieces that move with you and are meant to be enjoyed over a lifetime – from home to home, generation to generation. That means exceptionally crafted, built-to-last, and beautifully designed furnishings.