The overarching concept behind Westbank Imagined is to collaborate with home furniture brands to bring to life the interiors of the homes in our projects.
The overarching concept behind Westbank Imagined is to collaborate with home furniture brands to bring to life the interiors of the homes in our projects. To achieve this, we are selecting unique partners to curate the furnishings for each project. Inspired by the Street of Dreams, the program offers a range of collections, from designer to mid-tier and accessible, each is one unique. Regardless of the type of home we are creating, each one reflects our belief that artistry and quality of design should never be sacrificed.
Our task at Joyce-Collingwood is to create a project that will bring a high degree of artistry and beauty to an already well-functioning neighbourhood. JOYCE is tailored to fit the community, adding vibrancy to the neighbourhood’s streetscape and honoring the area’s heritage. JOYCE is a direct manifestation of our commitment to creating beautiful projects that contribute social and cultural value to the communities in which we build. At JOYCE we’re collaborating with Article, Design Within Reach and Ikea to create furniture packages unique to the building.